For a doctor's office in Jeddah, we improved their geographic discoveries by nearly one hundred percent by confirming their establishment data was perfectly matching in both Arabic and English on all listings.
A clothing brand experienced a ninety-three percent growth in smartphone sales after executing these improvements:
- Streamlined input requirements
- Thumb-friendly buttons
- One-page transaction flow
- Faster loading periods
Last week, a entrepreneur lamented that his social media marketing was consuming massive amounts of riyals with disappointing performance. After analyzing his strategy, I identified numerous critical errors that are surprisingly common among Saudi businesses.
Recently, a eatery manager in Riyadh expressed frustration that his venue wasn't visible in Google listings despite being well-reviewed by customers. This is a typical issue I observe with regional companies throughout the Kingdom.
I recommend organizing competitors as:
- Main competitors (offering equivalent products/services)
- Peripheral competitors (with partial overlap)
- New challengers (new companies with game-changing models)
Helping an gadget shop, we discovered that their typical purchase process was generating needless difficulties for Saudi visitors. After implementing customized improvements, their purchase cancellation percentage reduced by over a third.
Recently, I watched as three similar businesses poured resources into developing their presence on a certain social media platform. Their attempts were unsuccessful as the medium proved to be a mismatch for our industry.
Begin by identifying ALL your competition – not just the major ones. In our analysis, we discovered that our largest competitor wasn't the well-known brand we were monitoring, but a recent company with an unique model.
I use a simple tracker to monitor our rivals' costs modifications every week. This has already allowed us to:
- Identify seasonal price reductions
- Notice package deal tactics
- Comprehend their pricing psychology
I dedicate at least 120 minutes each Monday analyzing our competitors':
- Website structure and navigation
- Articles and content calendar
- Social media presence
- Client testimonials and evaluations
- Keyword tactics and positions
Critical changes included:
- Incorporating preferred Saudi financial services like Mada
- Reducing address entry for Saudi places
- Providing Arabic translation throughout the purchase flow
- Showing delivery estimates customized to Saudi regions
Our research has demonstrated that Saudi customers particularly value these confidence builders:
- Physical presence details
- Local authorization badges
- Comprehensive refund procedures
- SAR costs with full transportation fees
A few months ago, an online store was suffering from a dismal 0.8% sales percentage despite substantial site users. After applying the approaches I'm about to share, their purchase ratio grew to 3.7%, generating a 362% growth in revenue.
When I started my e-commerce business three years ago, I was convinced that our special products would stand out naturally. I dismissed market research as a waste of time – a mistake that nearly ruined my entire company.
I now use several tools that have substantially improved our market intelligence:
- Search analysis platforms to monitor rivals' SEO strategies
- Mention tracking software to track competitors' online presence
- Digital Marketers riyadh tracking tools to observe modifications to their websites
- Communication monitoring to get their marketing communications
Six months into operations, our conversions were disappointing. It wasn't until I chanced upon a comprehensive report about our market sector that I discovered how ignorant I'd been to the market realities around us.