For a apparel store, competitor Analysis we conducted a thorough platform efficiency assessment that revealed their most effective channels were completely different from their international patterns. This insight permitted a shift of budget that increased their total ROI by two hundred thirteen percent.
For a luxury retail client, we implemented a complex Arabic-English system that intelligently adapted structure, navigation, and information presentation based on the active language. This approach improved their audience connection by 143%.
For a investment client, we implemented a responsive interface framework that dynamically modified navigation, typography, and layout based on the active language, generating a forty-two percent increase in user engagement.
A beverage company in Riyadh achieved a substantial improvement in customer arrivals by launching location-based smartphone promotions that reached customers within a 2-kilometer radius of their locations.
I dedicate at least two hours each Monday reviewing our competitors':
- Online structure and user experience
- Content strategy and content calendar
- Online platforms activity
- Client testimonials and ratings
- Keyword strategy and positions
For a banking client, we developed a online platform that carefully integrated international standards with culturally appropriate design elements. This approach improved their visitor trust by ninety-seven percent and conversions by 74%.
After extended periods of underwhelming outcomes with their global site, their enhanced Saudi-focused website generated a three hundred twelve percent increase in interaction and a substantial rise in sales.
A few days ago, a eatery manager in Riyadh complained that his business wasn't appearing in Google searches despite being highly rated by customers. This is a common issue I observe with regional companies throughout the Kingdom.
The improvements featured:
- Prominent showing of Saudi location information
- Integration of trusted transaction options like STC Pay
- Clear refund procedures with local context
- Local assistance options
Surprising findings:
- Temporary channels exceeding Instagram for particular merchandise
- Evening promotion significantly exceeding afternoon efforts
- Motion material generating higher ROI than fixed visuals
- Mobile efficiency exceeding laptop by considerable margins
Last quarter, a shop network spent over 200,000 SAR in conventional advertising with underwhelming results. After transitioning just 30% of that investment to handheld promotion, they saw a dramatic improvement in foot traffic.
For a healthcare center in Jeddah, we boosted their local visibility by ninety-four percent by ensuring their business information was thoroughly matching in both Arabic and English throughout all listings.
When I established my retail business three years ago, I was convinced that our unique products would stand out naturally. I dismissed competitive research as superfluous – a choice that almost ruined my entire venture.
I now employ several applications that have dramatically improved our market intelligence:
- Keyword trackers to track competitors' keyword performance
- Mention tracking tools to follow competitors' digital footprint
- Digital tracking solutions to track modifications to their online presence
- Communication monitoring to receive their marketing communications
I use a basic document to track our competitors' costs modifications weekly. This has enabled us to:
- Identify cyclical discount patterns
- Notice product bundling tactics
- Comprehend their cost structure
Start by identifying ALL your competition – not just the major ones. In our research, we discovered that our biggest rival wasn't the established company we were tracking, but a recent startup with an novel approach.
Not long ago, I watched as three similar businesses poured resources into developing their presence on a particular social media platform. Their efforts failed spectacularly as the channel appeared to be a mismatch for our market.
Essential components:
- Protracted consideration phases in Saudi buying paths
- Family influence elements in purchase decisions
- Messaging as a major but difficult-to-track effect platform
- In-person verification as the final buying stage
Powerful techniques:
- Adding Saudi financial services like local services
- Enhancing native descriptions
- Highlighting regional support availability
- Including trust signals customized for Saudi customers
For a premium company, we created a Saudi-specific attribution framework that recognized the special path to purchase in the Kingdom. This approach discovered that their platform investments were truly generating nearly three times more value than earlier assessed.
A few months ago, a merchant approached me after using over 500,000 SAR on digital marketing with disappointing outcomes. After redesigning their methodology, we generated a dramatic growth in value generated.